"Now, we have a base in the USA because aigo has established its subsidiary in the USA as the local center of management and operation. That's the biggest difference we feel about attending CES 2009," said Ms. Zhang Yongjie, Vice President of aigo, in Las Vegas.
The number of the companies attending this year's CES exhibition decreased because of the global financial crisis. However, many Chinese companies still attended this exhibition with high profile, which became a hot topic of discussion. aigo, as a famous Chinese consumer electronic company, not only introduced its innovative products, but also established a new identity for itself. "aigo exhibits its products in the home court", Ms. Zhang Yongjie said with a smile.
It is reported that aigo has initiated three strategic battles to explore the North American market since 2008 and has established a subsidiary in the USA. aigo aimed to push itself forward into the international top class market. The global financial crisis brings the Chinese enterprises both challenges and valuable chances. If the Chinese enterprises successfully "go out" and build themselves into top class brands, they are sure to win a large market because their products are of high quality and have more favorable prices. aigo grasps this chance and starts its journey to explore the North American market. Ms. Zhang Yongjie explained that within a year, aigo had already found its position in the North American market. Its products, like portable solar charger, MP5 player, MID (Mobile Internet Device), etc., deeply impressed the local consumers and greatly improved the brand popularity in the American market.
aigo is more self-confident in CES 2009. Since the first day of this CES, aigo has exhibited a series of new products, including watermark digital cameras which provide a new solution to copy right protection, aigo eMP that can freely play the music on the Internet, MID that provides an infinite access to the Internet. aigo charms and surprises visitors from the world. Each day, aigo's exhibition center in CES is crowded with visitors from different parts of the world, among whom are aigo's partners and old customers. aigo's influence as an international brand is fully displayed.
According to the professional resources, the popularization of the Chinese top class brands like aigo in the international market means not only the success to these companies, but also a new international image for "Created in China". Facing the financial crisis, China needs enterprises like aigo, who dare to "go out" into the international market.
